From The Down To The Top Rank

From The Down TO Top

Search Engine Optimization (SEO) is the process of optimizing your website with the goal of increasing your search engine ranking and ultimately your traffic and sales.
It involves researching your keywords to find good phrases for your website, placing these keyword phrases strategically on your website and then improving your ranking by increasing the number of backlinks to your website.
How to Get a Higher Search Engine Rank
This free report introduces some of the best free search engine optimization tools.  If you want to learn more about how to optimize your website and get a higher search engine rank you may want to check out the following resources:

? FREE SEO Training Course by Email
? 3 Steps to Search Engine Success Ebook
? 10 Ways to Improve Your Search Engine Ranking Report
Tool #1–Google Adwords Keyword Tool
What? This tool allows you to research keywords. It tells you the approximate average 
number of searches per month for a keyword phrase and also suggests similar alternative keyword phrases.
Why? You need to make sure that your keyword phrase is actually being searched on before 
you optimize your website.Optimizing your site for a keyword that nobody searches will mean that you get very little or no visitors from the search engines.
How? Enter your keyword phrase in the box, choose your language and country (or “all 
countries and territories” if your website is not country specific) and submit.Choose “Exact” from the drop down menu.

Tool #2 -Wordtracker Free Keyword Suggestion Tool
What? This is anotherkeyword research tool. Enter some keywords and you will receive a 
list of up to 100 related keywords and an estimate of the number of daily searches for each keyword phrase.
Why? No keyword research tool is 100% accurate, so if you are serious about keyword 
research it is worthwhile checking your keywords in two keyword research tools.The Google Adwords keyword tool and the Wordtracker keyword tool are the best free keyword tools that I know of.
How? Enter your keyword phrase (e.g. dog training is the chosen keyword phrase in the 
above screenshot) and press the “Hit Me” button. You will then receive a list of related keyword phrases along with the estimated number of searches per day for each phrase.
Tool #3-Sitemap Generation Tool
What?This tool will generate a sitemap for you in either XML or HTML format. A sitemap 
contains links to all the pages on your website.
Why? A sitemap helps to ensure that the search engines find all the different pages on your 
website. It can also be helpful for your visitors.
How?Just enter your URL and hit the start button. Your sitemap will be created and you can 
upload it to your website.

Tool #4-Social Marker Bookmarking Tool
What? This tool allows you to bookmark your website in multiple bookmarking websites 
with one click of a button.
Why? Many people search for pages on the web using bookmarking websites rather than 
search engines. The more people that bookmark a web page, the higher that web page will appear on the bookmarking website. Some social bookmarking websites will also give you a backlink which will help to improve your search engine rank.
How? First you will need to register individually with all the social bookmarking sites listed 
on the Social Marker site. This will probably take you around 1-2hours,but you only need to do this one time. Every time you create a new page on your website, write a blog post, or find a page on the web that you find interesting you can bookmark that page in all of the bookmarking websitesby visiting Social Marker.
A similar alternative free bookmarking website is –this is quicker 
to use but contains around 20 bookmarking websites compared to Social Marker’s 48 bookmarking sites.

Tool #5-Link PopularityChecker Tool 
What? This tool allows you to check how many backlinks your website has. It will show you 
how many backlinks your site has in the Google andYahoo search engines.
Why? The number of backlinks is one of the biggest influences on the ranking of a website in the search engines. The more backlinks you have to your website, the better your chances are of ranking well for a phrase. 
How? Enter the URLof your website and optionally the URLs of up to three of your 
competitors. Click on the “Generate Report” button and you will see the number of backlinks in Yahoo & Google for your site and a number of other sites including any competitors that you have added.
Tool #6-Keyword Rank Checker Tool
What? This tool allows you to find out where your site is ranked in Google for a particular 
keyword phrase.
Why? Most of the traffic goes to the sites listed on the first page of Google, so your aim 
should be to get your site into the top 10. This tool allows you to check your progress more quickly than you could do manually.
How? Enter the URL of your website and the keywords that you are trying to rank forand 
optionally your competitor’s URL. The tool will return the position of your website in the Google search resultsand compare it to your competitor’s URL.
Tool #7–Website Grader
What? Once you have optimized your website and started to promote it, this tool is an 
excellent way to get afreecritique of your site. It provides information about the effectiveness of your on-page SEO, off-page SEO, blogging and social marketing. It also gives you suggestionson how to improve in each of these areas.  
Why? It lets you measure your progress and find potential areas for improvement.
How? Enter the URL of your website,add competing websites (optional) and enter your 
email address. It will take a few minutes to process all the data,and once it has finished you will be taken to a report with a website grade (markout of 100)and a wealth of information about how your website ranks and ways to improve it. You will also be emailed a link to your report.

Tool #8-Google Webmaster Tools
What? This tool allows you to find the top Google search queries for your website, see 
errors found by Googlebot, find issues with your website content (e.g. missing tags), submit a sitemap, find out how many backlinks you have, remove content from the Google index and generate a robots.txt file.
Why? Submitting a sitemap will help to ensure that Google crawls your entirewebsite. The 
diagnostics will alert you to any errors or broken links on your website and the top search query information can help you to refine your website optimization.
How? Create an account and then add your websites to the account. You will then need to 
verify that you are the owner of each of the websites that you added. You can do this by following the instructions to upload a text file to your website or by adding a meta tag to your home page.
Tool #9–Statcounter
What? Statcounter allows you to see how many visitors and hits you have received to your 
website, the keywords that your visitors searchedon, the pages that they visited, the browsers they use, the countries and towns they live in, the pages that they entered and exited your site on and how long they stayed on your site.
Why? It is useful to see the keywords that your visitors use to find your site and the search 
engines that they came from as this can help you to refine your optimization. It is also valuable to understand more about your visitors, the countries they come from, the browsers and computers that they use and what pages they visited while on your website. 
How? Register with statcounter and follow the instructions to generate a small piece of 
javascript code. Place this code on all the pages of your website so that statcounter can track all your visitors. You can then login to statcounter at any time to view your statistics.

Tool #10-Google Analytics
What? This is an alternative to StatCounter, as it provides similar information about your 
website visitors. However, it presents the information in a different way, so you may find it useful to use both StatCounter and Google Analytics. 
Why? As well as finding out where your visitorscome from, how they found your website, 
how many pages they visited and how long they spent on your website, you can also view the data in a variety of different formats.
How? Register with Google Analytics and generate a snippet of javascript code. Follow the 
instructions to Install this code on all the pages of your website and then login to Google Analytics to view your site statistics.

Learn Moreabout SEO
If you would like to learn more about Search Engine Optimization, why not download the 3 Steps to Search 
Engine Success Ebook? This book provides a blueprint of how to get a top search engine rank for your websiteand is explained in simple and easy to understand terms with examples and screenshots throughout.

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