Knowing your html will give you a large advantage over sites that do now. There are many websites sold with the promise that they can be maintained knowledge of HTML. This might be true but the options usually are minimal and important parts of a website are generated automatically and are beyond the control of the webmaster. for example the underlying structure of links, folders, internal references etc are not easy to maintain.
Don't Use Duplicate Content
. They work all the way down to
also. The numbers tell the browser and the search engines how important that
heading is in your content.
tag while smaller subheads might be
. I have never had the need to go past
tag is best suited for the top most headline of your page and then
tags are best suited for titles above each paragraph
in your content.
Building Your Page(s)